Bluma is a kids’ product brand known for its high-quality educational materials. The brand incorporates the Montessori educational approach, making learning accessible and accessible to modern parents. The brand aims to provide a space for modern parents to raise their children to their full potential.
Use Case: Packaging
Quantity: 1,000 units
Production Type:
The brand aims to develop children’s products using Montessori as a key feature, making it easily accessible.
Montessori is a child-centered educational approach developed by Dr. Maria Montessori. She believes children learn best through hands-on, independent learning in a well-prepared environment. It emphasizes the use of the five senses to develop life skills, responsibility, concentration, and self-reliance.
Key Features of Montessori:
This approach aims to help children grow naturally, confidently, and happily in their learning.
Mrs. Kik or Kikkawee (@kikkawee), the owner of the bluma brand and a popular influencer with over 500,000 followers (across all platforms), also runs the Facebook page, rj.ailyn (Instagram: @rj.ailyn) with tens of thousands of followers. After only a few months of running the page, Rj Ailyn shares tips and techniques for childcare. Mrs. Kik has also thoughtfully studied childcare because she wants her first daughter, Ailyn, to grow up with good mental health and a high quality of life.
As a first-time mother, Mrs. Kik explains that the beginning of her brand started when her sister bought high-quality flashcards from abroad for Ailyn. Mrs. Kik used these flashcards with Ailyn every day from the age of 3 months. Within a few months, Ailyn could accurately identify the words by pointing to the cards. By the time Ailyn started speaking at 1 year and 4 months old, she could recognize the images on the flashcards and say all the words in every category 100%. Mrs. Kik said that the flashcards from abroad are expensive because they are produced to high standards with premium paper quality. This was the starting point for Mrs. Kik’s desire to produce and develop premium quality products for young children at prices that Thai parents can afford.
Our team will inquire about the material requirements and production budget with each customer.
Flashcard: These flashcards, designed by Mrs. Kik, are divided into 6 categories for product launches. They feature rounded edges to prevent injury to children’s hands and use safe ink that won’t harm young children if they ingest it. If any customers are interested in producing high quality products, please contact our team and specify your requirements, including materials and quality.
The card has rounded edges, making it safe for young children / The ink is safe and meets standards.
Flashcard Packaging: The product packaging, in addition to the product itself, was designed by Mrs. Kik to be easy for parents and children to grasp and learn about each category. Therefore, dividers were added to make it easy to store and retrieve the products for learning.
Our team and Mrs. Kik collaborated to design the product to meet the brand owner’s requirements. The colors are bright and appealing, making it engaging and educational for children. Safety was also a priority, with materials suitable for children to handle and play with the products by themselves. If any customers would like to produce products and packaging with a customized design for your brand or company, please contact our team and let us know your requirements.
A colorful and engaging learning box, designed by Khun Kik and our team, and produced in a certified factory.
Promoting through the events
Mrs. Kik started promoting the product by participating in various events for the brand, both online and offline channels, to allow Bluma to reach modern parents who love and care for their children.
Little Share Market 
Bambini Villa (Sukhumvit 26)
The product is promoted online through Rj Ailyn’s page, sales channels, and the brand’s social media.
Ailyn, at 1 year and 7 months old, can accurately read every word on the flashcards. She’s so clever!
Mrs. Kik stated in an interview that the secret, besides the flashcards, is “teaching the child the meaning” and “making connections.” Parents can connect the flashcards to real-life situations. For example, if the child is eating a tomato, parents can point to it and say, “This is a tomato,” referring to the flashcard game they previously played with. Children learn by understanding and connecting the concepts to real-life situations. Bluma makes parenting challenging but not impossible for them.
If you are interested in the brand’s products, you can purchase the flashcards through the bluma social media.
Mrs. Kik started showing Ailyn flashcards quickly from 3 months old. By 6 months old, Ailyn was pointing to the correct words, and now, at 1 year and 7 months old, she speaks the words fluently.
