Royal Canin

A global leader in premium pet health nutrition, specialising in scientifically formulated, breed-specific, and therapeutic diets for cats and dogs. Founded in France in 1968 and part of Mars Inc., it focus on tailored, nutrient-dense formulas based on veterinarian research to address specific needs like age, size, and health conditions. , support special event and selected retail partners to boost sale.

Project “Pet Food Measuring Scoop” to Boost In-Store Sales at Authorized Retailers of a Global Pet Food Brand

Use Case: Retail promotion
Quantity: 4,500 units
Production Type:

  • OEM manufacturing,
  • Creative Design,
  • Brand license,
  • Packaging & Delivery

01 Requirement

Royal Canin has numerous retailers throughout Thailand. The brand started by selecting top-performing retailers to produce measuring spoons from us in order to boost sales in those stores.

02 Our service

We chose a professional factory specialising in the scale products to produce 4,500 pieces in addition to launching this product under Paws & Co., who are a pet suppliers brand in Thailand, using their brand license to uplift giveaway value.

03 Digital mock-up

We translated the client’s campaign initiative exclusively into the design of the packaging. The packaging was developed in collaboration with Paws & Co., combining their brand persona with factory specifications, ensuring it met manufacturing requirements and quality standards.

The final result was a retail-ready measure spoon packaging aligned with the campaign’s visual identity. The product was distributed to over 100 selected retail stores, achieving a consistent brand representation and in-store visibility across all campaign locations throughout Thailand.

04 Pack & Deliver to more than 100 retail partners

We have a packing & delivery service to over 100 destination addresses which we delivered to Royal Canin’s retail partners.

Royal Canin selected more than 100 of their top-performing retail partners. Royal Canin launched the promotional ‘measure spoon’ giveaway campaign for customers purchasing a minimum of 3kg of dry food alongside a box of wet food.