A global leader in consumer goods manufacturing and distribution, established over 100 years ago, with products sold in over 190 countries worldwide. Its business segments include fast-moving consumer goods (FMCG), encompassing beauty, personal care, household goods, food, and beverages.
Use Case: PR Box
Quantity: MOQ 1,000 units
Production Type:
Shortly after the Vaseline x Jennie collaboration, the brand released many new product line extensions, and one of the most popular in Korea right now is skincare containing PDRN. Vaseline is keeping up with the trend with a new skincare product: Vaseline Gluta-Hya PDRN, an innovative serum-burst body lotion. This formula combines PDRN, a popular Korean facial ingredient, with a body lotion that helps deeply nourish 14 layers of skin, leaving it plump, firm, radiant, and glowing, as if you’ve just had a skin treatment at a beauty clinic.
The goal was to create a PR BOX that promoted an innovative new body skincare formula that delivers plump, firm, radiant, and glowing skin, as if you’d just had a skin brightening treatment at a beauty clinic. Under this concept, the PR BOX was designed to resemble a vitamin drip bag used in beauty clinics. A 170ml bottle of Vaseline Gluta-Hya PDRN was then placed inside a balloon to be sent to influencers. A very clever and creative idea!
Our team will inquire about the material requirements and production budget with each customer.
For the PR BOX, the brand’s marketing team wanted it to resemble a vitamin drip bag as much as possible, but still aesthetically pleasing from the outside. The central DNA logo had to be prominently displayed, signifying the benefits of the skincare ingredient, PDRN, a skin-nourishing substance that deeply repairs skin cells, locks in moisture, and makes skin plump and firm. Therefore, our team chose a material that could allow the DNA logo to be printed prominently while also being able to support the weight of a 170ml Vaseline tube.
Artwork design: PR Balloon
Influencers promoted the PR Balloons, which contained full-size body cream inside, flooding social media feeds and causing a sensation! Almost everyone gave feedback saying the PR Balloons were so cute they didn’t want to open them. Creating and sending these PR Balloons to influencers wasn’t easy, but our team made it happen!
#วาสลีนPDRNบูสท์ผิวใสเหมือนไปคลินิก #VaselineThailand #VaselineGlutaHyaPDRN #VaselinexJENNIE
#วาสลีนPDRNบูสท์ผิวใสเหมือนไปคลินิก #VaselineThailand #VaselineGlutaHyaPDRN #VaselinexJENNIE
