A global leader in premium pet health nutrition, specialising in scientifically formulated, breed-specific, and therapeutic diets for cats and dogs. Founded in France in 1968 and part of Mars Inc., it focus on tailored, nutrient-dense formulas based on veterinarian research to address specific needs like age, size, and health conditions. , support special event and selected retail partners to boost sale.
Use Case: Event promotion
Quantity: More than 2,500 units
Production Type:
Nowadays, with highly competitive offline and online shopping environments, “Average Basket Size” has become a key metric that helps brands understand customer purchasing behavior and improve strategies to effectively increase sales. Royal Canin aimed to increase “Average Basket Size” through a branded merchandise giveaway strategy designed to engage customers and encourage them to purchase higher quantity of pet food at events and authorized retailers.
Royal Canin commissioned us to produce a 4-wheel shopping bag at more than 2,500 pieces featuring Plaifah Postcard, an Thai artist and lifestyle brand owner. The artwork by Plaifah was hand-painted with acrylics and then scanned into a computer. This OEM-designed accessory was developed for event giveaways and retail use. Projects of this nature can be complex. The Pantone in each area needed to be aligned and matched with the design. We advised the customer against applying the artwork to all surfaces, as this would have made the overall design visually overwhelming.
Royal Canin and our team worked closely together on the color match for this shopping bag by selecting the Pantone references in each area. We created more than 3 versions before reaching the final approved artwork. We did color proofing to ensure all parts of the bag were aligned and matched. After we agreed on the mock-up, we start producing the sample which took approxiamtely 10-15 days to complete.
Version 1: We suggested the customer to use a solid color on the lid & the sides.
We made sure the strip would not obstruct the pets in the design
Version 2
We placed the solid colour on the sides, base, and top
Version 3
Adjusting the colour of the sides to make it more appealing and engaging to the customer
We produced each part of the bag and worked on Pantone proof to make sure it aligned and matched perfectly.
We did color proofing in each area: handle, lid, bottom
Royal Canin just dropped a killer campaign to boost sales and foot traffic at the Pet Expo! Buy a giant bag of pet food and get a free “magic bag”! They teamed up with Thai artist @plaifah.postcard for this high-quality, super cute 4-wheel shopping bag. It’s such a smart move to level up their brand image, add value, and reach a whole new crowd. The event was absolutely buzzing—so many customers were grabbing multiple bags at once!
