Unilever is one of the world’s leading consumer goods companies, with over 100 years of history and products sold in more than 190 countries. Its portfolio spans beauty, personal care, home care, food, and beverages.
Case Study: VaselineXJENNIE — An omnichannel promotion connecting online shopping with the in-store experience at Watsons nationwide.
Brand: Vaseline
Quantity: 10,000 units
Our Services:
Soon after launching Vaseline Gluta-Hya PDRN, the brand introduced matching JENNIE merch*: the adorable GlutabaraXJENNIE. Inspired by capybaras — an animal JENNIE loves — this little character brings a seriously cute touch to the campaign.
*Merch is short for merchandise: collectible products created for artists, bands, brands, films, anime, or creators, either sold to fans or offered as gifts.
The idea was to create JENNIE merch that combined her love of capybaras with the concept behind Vaseline’s new body skincare formula: plump, bouncy, dewy, brighter-looking skin, with that fresh-from-a-skin-treatment glow. And that’s how Glutabara was born!
The brand’s marketing team wanted Glutabara to look as close to a real capybara as possible, while still reflecting the newly launched Vaseline Gluta-Hya PDRN. The design needed to express the formula’s focus on deep skin renewal, lasting hydration, and plumper, firmer-looking skin. To bring that idea to life, the team chose a bright white colour for Glutabara.
Product Sample: Glutabara
Once the sample was approved, we moved straight into production, making 10,000 Glutabara plush keychains in just 35–40 days. We also handled the packaging and applied custom labels to every unit, all to the client’s specifications.
Planning your own branded merch? From product manufacturing and packaging design to labelling, we can take care of the whole process for you.
Glutabara in clear display packaging, packed into cartons for delivery.
5.1 The first campaign launched online for the 10.10 shopping event. Shoppers who spent ฿849 or more received a free Glutabara plush keychain, available to the first 500 qualifying orders.
*Terms and conditions set by Unilever or Vaseline apply. Available while stocks last
5.2 The next campaign brought Glutabara to Watsons stores as a gift with purchase. Shoppers who spent ฿849 or more on facial and body skincare received a free GlutabaraXJENNIE keychain.
